Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/08981_Field_TCGG T746.txt

Text File | 1996-04-10 | 855b | 16 lines

English Language,” G. D. Bone brings out: “Tyndale’s task was
to make real the common life of the gospels. He was to
rediscover the parables. . . . Before they possessed the Bible in
their own language few people considered that a story in some
way acquired more weight if it were actually a reflection of
common life.” (82)

     Implied here is the suggestion that the language of
everyday life when seen  evokes the need for a literature of
everyday life. Print applied to vernaculars transformed them
into mass media, which was not too strange since typography
was the first form of mass production. But print applied to
Latin was a disaster: “The efforts of the great Italian
humanists, from Petrarch in his Africa  to Cardinal Bembo, had
the unexpected effect of purifying Latin out of active
existence.” (83)